米Google傘下の広告事業Doubleclickは2014年6月4日、動画広告マーケットプレイス「Google Partner Select」を立ち上げると発表しました。
このGoogle Partner Selectは、現在のDSPの動画広告版でYoutubeだけなく、各動画メディアの高品質コンテンツへ動画広告を配信できるようになるリアルタイム入札型サービスのようです。
Google Adwordsで得たノウハウをDSPへ転用したように、Youtube広告で得たノウハウが転用されるのでしょうか。
動画マーケットが加速度的に広がる中、新たなマーケットの広がりを感じますね。
Written by 中島
http://itpro.nikkeibp.co.jp/article/NEWS/20140605/561807/
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